How to Run a Full Digital Marketing Audit – The Exact Checklist We Use With Clients

Written By Josh Patterson

How to Run a Full Digital Marketing Audit – The Exact Checklist We Use With Clients

A proper audit is the fastest way to find hidden opportunities and stop wasting budget.

We’ve refined this process over hundreds of engagements. Here’s the exact checklist we use.

The MediaBase Digital Marketing Audit Framework Phase 1: Strategy & Alignment – Goals, positioning, audience Phase 2: Technical Foundation – Website performance, tracking, integrations Phase 3: Content & Channels – SEO, paid, social, email, content systems Phase 4: Data & Analytics – Attribution, reporting, CRM sync Phase 5: Creative & Experience – Brand cohesion, conversion paths

What Clients Typically Discover

  • 20–40% of budget going to underperforming channels

  • Major data gaps between marketing and sales

  • Opportunities for quick 2–3x lifts through simple fixes

The MediaBase Platform (In Final Development) The future platform will include automated audit and optimization tools. Until launch, our consulting team delivers these audits manually with the same rigor.

Ready to see what’s possible? Schedule a strategy session. We’ll run a focused audit of your current setup and show you the highest-leverage opportunities.

CTA Button: Book Your Digital Marketing Audit →

Josh Patterson
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